Singapore Design Week
This is a simulated project for the National Design Centre for the annual Singapore Design Week.
My design circled around the idea of how design and designers are often “out of sight” in Singapore. The design scene is often disregarded and misunderstood by many who are not educated in design or interested. Thus, I believed that Design Week should be the occasion where the importance of design is unveiled, hence the effect of revealing and repetition in the typographical styling.
For this campaign, I designed the a poster, event brochure and various merchandise that would support the campaign.