For this project I was tasked to design an educational publication for Singaporean youths regarding the history of Singapore neighbourhoods in lieu with the theme of SG50. Thus, in order to get meet the target audience, I decide to create the educational publication encompassing the use of Instagram, the popular teen social media application.
#exploresingapore is a modern day travel guide that aims to provide the top most Instagram worthy spots in Singapore’s neighbourhoods which also embodies a rich local heritage. To put it simply, the publication's intention is to encourage youths to physically visit
the different interesting neighbourhoods around Singapore and embrace the local heritage around them while having a picture perfect moment to add
to their Instagram feed.
Whilst, shooting photos for the publication, I got distracted and started a mini personal photography series where I shot people during their daily routines. I call this series "Everyday People".