Done in collaboration with Goh Sijie and Leslin Lim, Kloversoft was a simulated project to create an advertising campaign for the tissue
Called K, for khaki, the objective of the advertising campaign was to promote Cloversoft’s Virgin Pulp Toilet Rolls.
My team and I decided to market the toilet rolls in a unique way, by creating a trend involving toilet rolls and what better way than to associate it with the trendsetting fashion industry?
Thus, as part of the advertising campaign, we created a fashion line that was entirely made of the Cloversoft toilet rolls. We focused the line on the unique khaki shade of the toilet paper and created fashion appeals and accessories that were made out of the toilet roll. This not only made a hilarious advertising campaign but also displayed the durable, yet soft qualities of the toilet paper.