This was a simulated project with the objective of creating a packaging design for Harvest Field’s frozen yoghurt.
My packaging was designed to sell the frozen yogurt as a temporary "vacation" for those who are feeling down and out. A delightful scoop of the frozen yogurt is so refreshing and rejuvenating that it would take you anywhere your heart desired, acting as an escape from the worries of reality, just for that bite
of course. This is how the concept of
"Take Me…" came about.
Each flavour has it’s own unique "vacation" attached. For example, the mango flavour takes you to the beach vacation while the lychee flavour takes you on a ski trip.